Top 10 Mascaras for Mature Women

We reviewed the Top 10 Mascaras for Mature Women so you can choose the right one!

Top 10 Mascaras for Women Over 40

As we age, finding the right mascara becomes more challenging. Thinning lashes, increased sensitivity, and irritation make many products a disappointment. With so many options claiming to work wonders, it’s hard to know which ones actually deliver.

To make things easier, we teamed up with beauty experts and enthusiasts to test some of the most popular mascaras. We wanted one that not only adds volume and length but also treats lashes gently. While some performed well, others fell short—causing clumps, smudges, or irritation.

But one mascara truly stood out. It exceeded our expectations, working especially well for those with aging lashes. Read on to see our top picks and find the perfect mascara for you.

RUMI VolumeCare+ Mascara

Top 10 Mascaras Reviewed

1. VolumeCare+ Mascara by Rumi Cosmetiques (£31)

"Thought this might be all advert hype ..took a chance and wow…. Doesn’t clump, flake, easy to take off, stays put all day and looks fabulous on"
Our favourite mascara for mature eyelashes!
Buy here

Information

As we explored different mascaras, VolumeCare+ quickly stood out. Designed for mature women with thinning lashes, it delivers noticeable volume and length from the first application. With nourishing peptides and biotin, it also helps promote healthier, stronger lashes over time.

One of its standout features is the clump-free, buildable formula that glides on smoothly—even over the shortest lashes. The brush adds lift and definition, and the hypoallergenic formula is gentle enough for sensitive eyes without irritation.

We were especially impressed with its all-day wear. Through tears, sweat, or rain, it stayed put without smudging and rinsed off easily with warm water. A reliable, everyday mascara that keeps up with life.

Pros:

  • Infused with active ingredients for lash growth and care.
  • Perfect for Thinning Lashes
  • Specially formulated for mature women, enhancing thinning and shorter lashes.
  • Smooth, clump-free application for a natural look.
  • Long-lasting colour that remains vibrant throughout the day.
  • Withstands crying, rain, sweat and tears.
  • Gentle enough for sensitive eyes, suitable for daily use.
  • Very easy to remove.

Cons:

  • Only available for purchase online.
  • Some users may prefer a larger size for more extended use.

2. Victoria Beckham Vast Lash Mascara (£32)

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Our group had mixed feelings about Victoria Beckham’s Vast Lash Mascara. While it delivered bold, dramatic lashes as promised, the intense look felt overpowering for those who prefer a more natural, everyday style.

Application was easy with the well-designed brush, but the thick formula often clumped and needed careful application. Though marketed as easy to remove, many testers found it harder to take off, especially after layering. The nourishing ingredients were a bonus, but their effects weren’t noticeable during our trial.

Pros:

  • Adds significant volume and length for a bold, dramatic look.
  • Stays put all day without smudging or flaking.
  • Contains conditioning ingredients for lash health.

Cons:

  • Higher price at £32 may not justify the performance for everyone.
  • The bold finish is too intense for everyday wear.
  • Thick formula can cause clumping if not applied carefully.
  • We found the brush can be difficult to use for sparse lashes.
  • More difficult to remove than advertised, especially for sensitive eyes.

3. Urban Decay Perversion Mascara (£21.57 / $28)

Information

This mascara is marketed as an ultra-creamy, intensely black formula for bold, voluminous lashes. It applies smoothly, with rich pigment and a buildable texture that lets you layer without clumping.

While it adds dramatic volume and length, some found it too intense for daily wear. The creamy texture takes longer to dry, which caused smudging for a few testers.

Pros:

  • Provides intense, rich black colour for bold lashes.
  • Buildable formula allows for customizable volume and length.

Cons:

  • Takes longer to dry, which can cause smudging.
  • Large brush may be difficult to handle, especially on lower lashes.
  • Might be too intense for those who prefer a more natural lash appearance.

4. UKLASH Volume Boost Mascara (£13)

Information

UKLASH Volume Boost Mascara is a popular choice in the UK for those after fuller-looking lashes. Our review group appreciated the nourishing formula—featuring Keratin, Vitamin E, and B5—which helps condition and strengthen lashes as they become more brittle with age.

While it added a bit of lift and volume, it didn’t quite deliver the dramatic effect some of us were after. The curved brush was a bit fiddly for a few testers, and we noticed some smudging despite the waterproof claim. It’s suitable for everyday use, but may not hold up if you're looking for bold, long-lasting results.

Pros:

  • Contains nourishing ingredients like Keratin and Vitamin E.
  • Affordable price point.

Cons:

  • Application can be tricky with the curved brush.
  • Results may be underwhelming for those with very sparse lashes.
  • Tends to smudge in very humid conditions.
  • Lacks dramatic volume compared to other premium mascaras.

5. Prime Prometics PrimeLash Mascara (£24.72 / €29)

Information

PrimeLash Mascara by Prime Prometics is designed for women over 50, targeting thinning and greying lashes. Priced around £24.72, it’s more affordable than many high-end options and includes ingredients to nourish and condition while enhancing lash appearance.

In testing, it offered a nice boost in volume and colour, though it didn’t deliver dramatic results. Application was generally smooth, though those with delicate lashes may need to be cautious of clumping. Overall, it’s a reliable everyday option that balances performance and price well.

Pros:

  • Specifically formulated for women over 50, targeting thinning and greying lashes.
  • Includes nourishing ingredients that support lash health.
  • Offers a good balance between affordability and effectiveness.

Cons:

  • May not deliver the dramatic results that some users are looking for.
  • Those of us with more sensitive eyes experienced some irritation.
  • Application could be challenging for those with very delicate lashes.
  • No growth-supporting ingredients.
  • Slightly less effective than higher-end options.

6. Clarins Supra Volume Mascara (£27)

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Clarins’ Supra Volume Mascara lives up to its promise of volume, delivering fuller, more dramatic lashes with a rich formula and bold black colour. It also claims to nourish lashes with each use.

While the effect is impressive, it can clump if not applied carefully and feel heavy on the lashes. It doesn't add much length, and some found it too bold for everyday wear—especially if you prefer a softer, more natural look.

Pros:

  • Provides significant volume, giving lashes a fuller, more dramatic look.
  • The intense black shade is rich and striking.

Cons:

  • Tends to clump if not applied with care.
  • Can feel heavy on the lashes, which might not be comfortable for all-day wear.
  • Doesn’t add as much length as some might expect, focusing more on volume.

7. BOOM! Beauty Boom Bright Mascara (£20.72 / $27)

Information

After trying Boom Bright, we found it to be a gentle, age-appropriate mascara that flatters silver hair with a soft black colour and subtle definition. Its lightweight, buildable formula works well for a natural or more defined look, and the silicone brush ensures smooth, clump-free application.

While it adds moisture and feels comfortable, it doesn’t offer the dramatic volume or length some users may want. The scent may not suit those who prefer fragrance-free options, and since it’s not waterproof, it might not hold up in humid or emotional moments.

Pros:

  • The soft black colour is flattering for mature women, especially with silver hair.
  • Moisturising formula that keeps lashes feeling soft and conditioned.

Cons:

  • Does not provide dramatic volume or length, which may be disappointing for some.
  • Fragrance might not appeal to everyone, especially those with sensitivities.
  • Not waterproof, which may limit its wearability in certain situations.

8. Beauty Pie Über Volume™ Boost Velvet Formula Mascara (£28)

Information

Über Volume™ Boost Velvet Formula Mascara delivers on its promise of deep colour and dramatic volume. The rich, velvet finish gives lashes a lush look, while organic Shea Butter and natural waxes help keep them soft. The nylon spiral-fibre brush grips well, creating noticeable length and curl.

That said, the bold formula can feel heavy and may smudge by the end of the day. A few testers also found it tricky to remove, despite it not being waterproof. Best suited for those after a dramatic finish, rather than an everyday option.

Pros:

  • Delivers rich, intense colour with a lush velvet finish.
  • Effectively adds volume, length, and curl to lashes.

Cons:

  • Can feel heavy on the lashes, which might cause discomfort.
  • Some of us experienced smudging by the end of the day.
  • Removal can be a chore due to the thick formula.

9. Look Fabulous Forever Lithe Lash Mascara (£19)

Information

Lithe Lash Mascara is ideal for those who prefer a soft, natural look. It defines lashes without clumping, feels light and flexible, and is gentle enough for sensitive eyes or skin.

However, the short handle and bulky brush made application tricky for many of us. The formula also became clumpy over time, leading to product waste. It’s a nice option for subtle wear—but may not satisfy those wanting a more dramatic finish.

Pros:

  • Leaves lashes soft and flexible throughout the day.
  • Gentle formula suitable for sensitive eyes and skin.

Cons:

  • Brush design is awkward, making application difficult.
  • The formula quickly becomes clumpy, requiring frequent wiping of excess product.
  • Doesn’t maintain smooth application over time.
  • Lacks the dramatic effect some of us might prefer.

10. CanGro Long Lashes Tubular Mascara (£30.13 / $39)

Information

Long Lashes Tubular Mascara wraps each lash in a water-resistant tube for added length and definition. The dual-sided silicone brush helps with both volumising and lengthening, giving a dramatic look without clumping or smudging.

However, it may not offer the same fullness as traditional mascaras, and while water-resistant, it’s not ideal for very humid conditions or those needing full waterproof wear.

Pros:

  • Innovative tubular formula that wraps each lash for maximum definition.
  • Dual-sided brush for easy volumising and lengthening.

Cons:

  • May not provide the same level of thickness and volume as traditional mascaras.
  • Not fully waterproof, which may limit its effectiveness in very humid conditions.
  • The removal process, while simple, might be unfamiliar to those used to traditional mascaras.
  • High price at over £30 for only 6ml, making it one of the more expensive mascaras on the market.

The Best Mascara for Mature Women

As we age, the needs of our skin and hair change, and our eyelashes are no exception. Thinning, breakage, and loss of volume are all common concerns, making it more important than ever to choose products that not only enhance our appearance but also care for our lashes in the long term.

The journey of finding the right mascara can be challenging. The market is flooded with options that promise dramatic effects, but often these come at the expense of lash health. Heavy, clumpy formulas can weigh down lashes, while harsh ingredients might cause irritation or even damage delicate hairs. This makes it crucial to seek out products that strike a balance—offering the desired volume and length while being gentle on your lashes.

Caring for your eyelashes goes beyond just the mascara you choose. It’s about choosing gentle, nourishing products into your daily routine, avoiding excessive rubbing or tugging when applying or removing makeup, and ensuring that your lashes are kept clean and moisturized. With the right care, your lashes can maintain their natural beauty and health, even as they change over time.

When selecting a mascara, it's worth considering not just the immediate results but also the long-term impact on your lashes. Look for formulas enriched with conditioning ingredients that promote lash strength and flexibility. Remember, your lashes are delicate, and they deserve the same thoughtful care that you give to the rest of yourskincare routine.

In a market full of promises, finding a mascara that truly meets these needs is a rare find. This makes is especially rewarding to find a product that gives you confidence every time you apply it, knowing it's enhancing your beauty while taking care of your lashes. Volumecare+ by Rumi Cosmetiques is one such product that has been developed with these considerations in mind, offering a balanced approach to lash care and enhancement.

Ultimately, the best mascara is one that aligns with your personal beauty philosophy—one that understands the importance of both appearance and care, especially as our needs evolve with age. Take the time to find what works best for you, and enjoy the confidence that comes with knowing you’re looking after yourself in the best way possible.

Our Final Verdict: Best Mascara for Mature Women

 
Others
Formulated for Mature Lashes
Gentle on Sensitive Eyes
Lash-Nourishing Ingredients
Clump-Free & Buildable
Long-Lasting Wear
Value for Results
Transform Your Lashes
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