Top 10 Mascaras for Mature Women

Top 10 Mascaras for Women Over 40

As we journey through life, our beauty routines naturally change, and this is especially true for our eyelashes. Many of us have relied on the same mascara for years, but as we grow older, our lashes may not respond to those old favourites the way they used to. They can become thinner, shorter, and more delicate, making it harder to get that full, luscious look we love.

With so many products on the market promising longer, thicker lashes, it can be overwhelming to find the right one—especially when our needs are different from what they once were. That’s why we, a group of women who understand these changes all too well, decided to explore the world of mascaras made just for women over 40.

We’ve spent months trying out different mascaras, focusing on those that promise to bring life back to our delicate lashes. Our goal was simple: to find the mascaras that not only make our lashes look better but also care for them, giving us the results we want without any hassle.

Luckily, we’ve succeeded. So without any further ado, we’ll go ahead and share our top picks of mascaras for mature women – and a few that didn’t quite impress us.

RUMI VolumeCare+ Mascara

Top 10 Mascaras Reviewed

1. VolumeCare+ Mascara by Rumi Cosmetiques (£31) £23.25

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Our favourite mascara for mature eyelashes!

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VolumeCare+ Mascara by Rumi Cosmetiques is specifically crafted for women over 40, addressing the unique challenges that come with ageing lashes. In our review group, many of us found that as our lashes became thinner and shorter with time, it became harder to find a mascara that didn’t clump or irritate. VolumeCare+ stood out for its ability to enhance lashes in a way that feels both natural and effective. It applies super smoothly, offering buildable volume without the usual clumping, which is something we all appreciated in our daily routines.

What we absolutely loved is that this mascara is not just a mascara – it’s also an eyelash serum. Having a biotin and peptide-infused formula, it made our lashes longer, thicker, and healthier looking with everyday use. The rich, long-lasting colour keeps lashes looking vibrant throughout the day, a feature we found particularly useful. We also really like how gentle this mascara is, making it suitable for everyday use, even for those of us with sensitive eyes. Delivering such great results, we mutually agreed that a price of £31 is more than fair for this mascara. Whether you’re looking for a subtle enhancement or a more dramatic look, VolumeCare+ Mascara offers the versatility and effectiveness that mature women value in their beauty routine. For this reason, we’ve made it our favourite pick on this list.

Pros:

Infused with active ingredients for lash growth and care.
Specially formulated for mature women, enhancing thinning and shorter lashes.
Smooth, clump-free application for a natural look.
Long-lasting colour that remains vibrant throughout the day.
Withstands crying, rain, sweat and tears.
Gentle enough for sensitive eyes, suitable for daily use.
Very easy to remove.

Cons:

Only available for purchase online.
Some users may prefer a larger size for more extended use.

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2. Victoria Beckham Vast Lash Mascara (£32)

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Our group had mixed feelings about Victoria Beckham’s Vast Lash Mascara. While the product promises bold, voluminous lashes, the results were polarizing. Many found that the mascara indeed delivered on its promise of dramatic, intense lashes, but this wasn't necessarily seen as a positive by everyone. For those seeking a more natural, everyday look, the effect was too overpowering and felt excessive for regular use.

The application process was straightforward, thanks to the well-designed brush, but the thick formula often led to clumping, making it necessary to apply with extra care. Although the mascara is marketed as easy to remove, several testers found it more challenging to take off than expected, especially after multiple coats. The nourishing ingredients, like Niacinamide and Tahitian Sea Microalgae, were a nice touch, but the long-term benefits weren't immediately noticeable during our trial.

Pros:

Adds significant volume and length for a bold, dramatic look.
Stays put all day without smudging or flaking.
Contains conditioning ingredients for lash health.

Cons:

Higher price at £32 may not justify the performance for everyone.
The bold finish is too intense for everyday wear.
Thick formula can cause clumping if not applied carefully.
We found the brush can be difficult to use for sparse lashes.
More difficult to remove than advertised, especially for sensitive eyes.

3. Urban Decay Perversion Mascara (£21.57 / $28)

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This mascara is marketed as an intensely black, ultra-creamy mascara that delivers bold, voluminous lashes in a single stroke. Upon using it, it's clear that this product is designed for those who love a bold lash look. The formula is exceptionally pigmented, providing a rich, deep black that makes lashes stand out. The mascara applies smoothly, with a buildable formula that allows for multiple coats without becoming overly clumpy.

However, while some of us appreciated the dramatic volume and length it provided, others found the formula to be a bit too intense for everyday wear. The mascara's ultra-creamy texture, while effective at adding volume, also meant that it took longer to dry, which led to smudging for a few of us.

Pros:

Provides intense, rich black colour for bold lashes.
Buildable formula allows for customizable volume and length.

Cons:

Takes longer to dry, which can cause smudging.
Large brush may be difficult to handle, especially on lower lashes.
Might be too intense for those who prefer a more natural lash appearance.

4. UKLASH Volume Boost Mascara (£13)

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UKLASH Volume Boost Mascara has become a popular choice among women who are looking for a mascara that promises fuller and bolder lashes. Many of us in our review group appreciated its nourishing formula, which includes Keratin, Vitamin E, and Vitamin B5, ingredients known for their ability to condition and strengthen lashes. As we age, our lashes can become more brittle and sparse, so the added nourishment is certainly a welcome feature.

However, while this mascara does a decent job of adding some volume and lift, we found that it didn’t quite deliver the dramatic effect some of us were hoping for. The curved brush, although designed to follow the natural lash line, was a bit tricky for a few of us to master, especially for those who prefer a more straightforward application. We also noticed that despite its waterproof claim, the mascara did have a tendency to smudge, particularly in humid conditions or after a long day. The mascara works OK for everyday wear, but if you’re after something more dramatic or long-lasting, you’ll find this product falls a little short.

Pros:

Contains nourishing ingredients like Keratin and Vitamin E.
Affordable price point.

Cons:

Application can be tricky with the curved brush.
Results may be underwhelming for those with very sparse lashes.
Tends to smudge in very humid conditions.
Lacks dramatic volume compared to other premium mascaras.

5. Prime Prometics PrimeLash Mascara (£24.72 / €29)

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PrimeLash Mascara by Prime Prometics is crafted with women over 50 in mind, addressing the common concerns of thinning and greying lashes. At around £24.72, it’s a more affordable option compared to some of the pricier mascaras on the market, yet it still manages to provide respectable results for its target audience. The formula is enriched with ingredients intended to nourish and condition lashes, offering a dual benefit of enhancing appearance while supporting lash health.

During our testing, we found that PrimeLash delivers a satisfactory boost in volume and rich colour, though it may not achieve the dramatic results some might hope for. The application is generally smooth, but those with particularly delicate or sparse lashes might need to apply with a bit more care to avoid any clumping. Despite these minor challenges, the product strikes a commendable balance between price and performance. It’s a reliable choice for women looking for an effective mascara that won’t strain the budget, especially if dramatic results aren’t the primary goal. Overall, PrimeLash holds its ground as a solid option in a competitive market, offering a fair mix of quality and value.

Pros:

Specifically formulated for women over 50, targeting thinning and greying lashes.
Includes nourishing ingredients that support lash health.
Offers a good balance between affordability and effectiveness.

Cons:

May not deliver the dramatic results that some users are looking for.
Those of us with more sensitive eyes experienced some irritation.
Application could be challenging for those with very delicate lashes.
No growth-supporting ingredients.
Slightly less effective than higher-end options.

6. Clarins Supra Volume Mascara (£27)

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Clarins is a well-known name in the beauty industry, and their Supra Volume Mascara certainly carries the brand's reputation for quality. This mascara is designed to provide intense volume while also caring for your lashes. It claims to not only enhance the appearance of your lashes but also nourish them with each application. Does it live up to the expectations?

In short, yes, the Supra Volume Mascara does deliver on its promise of volume. The formula is rich and coats the lashes well, giving them a fuller, more dramatic look. However, some of us found that the volume came at a bit of a cost. The mascara tends to clump if not applied carefully, and it can feel slightly heavy on the lashes, which may not be ideal for those who prefer a more natural feel.

Additionally, while the mascara does provide a bold, voluminous look, it doesn't necessarily lengthen the lashes as much as we had hoped. The intense black shade is flattering, but it might be too bold for everyday wear, especially for those who prefer a subtler appearance.

Pros:

Provides significant volume, giving lashes a fuller, more dramatic look.
The intense black shade is rich and striking.

Cons:

Tends to clump if not applied with care.
Can feel heavy on the lashes, which might not be comfortable for all-day wear.
Doesn’t add as much length as some might expect, focusing more on volume.

7. BOOM! Beauty Boom Bright Mascara (£20.72 / $27)

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After trying Boom Bright, it’s clear that this mascara delivers on its promise of being age-appropriate and gentle. The soft black colour is flattering, especially for those with silver hair, offering a subtle definition that enhances natural beauty without being overly dramatic. The mascara’s lightweight, buildable formula allows for a natural look with one coat, or a more defined look with multiple applications. The silicone brush is a great size for reaching every lash, ensuring even coverage without clumping.

While the mascara’s moisturising properties are a plus, it may not provide the dramatic volume and length that some users are accustomed to with other mascaras. The scent, while pleasant for some, might be unnecessary for those who prefer fragrance-free products. Additionally, because it’s not waterproof, it may not be the best choice for those looking for long-lasting wear in humid conditions or during emotional moments.

Pros:

The soft black colour is flattering for mature women, especially with silver hair.
Moisturising formula that keeps lashes feeling soft and conditioned.

Cons:

Does not provide dramatic volume or length, which may be disappointing for some.
Fragrance might not appeal to everyone, especially those with sensitivities.
Not waterproof, which may limit its wearability in certain situations.

8. Beauty Pie Über Volume™ Boost Velvet Formula Mascara (£28)

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Über Volume™ Boost Velvet Formula Mascara certainly lives up to its promise of delivering deep colour intensity and volume. What caught our eyes first was the rich, velvet finish, giving lashes a lush, luxurious appearance. The addition of organic Shea Butter and natural waxes adds a nourishing touch, helping to keep lashes soft even after applying the mascara. The nylon spiral-fibre brush is quite effective at gripping the lashes, allowing for quick and controlled application, resulting in impressive length and curl.

That said, while the mascara is excellent for creating a dramatic look, it might not be the best choice for everyone. We noticed that it can feel a bit heavy on the lashes, which could be uncomfortable, especially if you’re not used to such a bold formula. There were also some concerns about its staying power; a few of us mentioned smudging towards the end of the day. Additionally, because the formula is quite thick, removing it can be a bit of a chore, even though it’s not waterproof.

Pros:

Delivers rich, intense colour with a lush velvet finish.
Effectively adds volume, length, and curl to lashes.

Cons:

Can feel heavy on the lashes, which might cause discomfort.
Some of us experienced smudging by the end of the day.
Removal can be a chore due to the thick formula.

9. Look Fabulous Forever Lithe Lash Mascara (£19)

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Lithe Lash Mascara seems to aim for subtle elegance, which can be a plus for those who prefer a more understated look. The mascara successfully defines lashes without clumping, leaving them soft and flexible—a definite advantage for those who dislike the stiff, heavy feel of more dramatic mascaras. It’s also gentle on the eyes, making it a decent choice for sensitive skin or dry eyes.

However, this mascara has its share of drawbacks. The brush design was a significant pain point – many of us found it awkward to use, with a handle that’s too short and a brush head that’s cumbersome. The formula, while initially smooth, tends to become clumpy after just a few uses, requiring constant wiping of the excess product from the brush, which wastes a lot of mascara. Although it offers a natural look, those who prefer a more dramatic effect might find it lacking.

Pros:

Leaves lashes soft and flexible throughout the day.
Gentle formula suitable for sensitive eyes and skin.

Cons:

Brush design is awkward, making application difficult.
The formula quickly becomes clumpy, requiring frequent wiping of excess product.
Doesn’t maintain smooth application over time.
Lacks the dramatic effect some of us might prefer.

10. CanGro Long Lashes Tubular Mascara (£30.13 / $39)

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The Long Lashes Tubular Mascara is designed to provide fuller and longer lashes by wrapping each lash in a tiny, water-resistant tube. In practice, this mascara does deliver on many of its promises. The dual-sided silicone brush is particularly effective, allowing for both volumising and lengthening with its differently sized bristles. This makes it easier to achieve a more dramatic lash look without the worry of clumping or smudging throughout the day.

Although the tubular formula is innovative, it might not provide the same level of thickness and volume that some might expect from a traditional mascara. The water-resistant nature of the mascara, while helpful for avoiding smudges, also means it might not be ideal for those who need a fully waterproof option. The formula may not hold up as well in very humid conditions.

Pros:

Innovative tubular formula that wraps each lash for maximum definition.
Dual-sided brush for easy volumising and lengthening.

Cons:

May not provide the same level of thickness and volume as traditional mascaras.
Not fully waterproof, which may limit its effectiveness in very humid conditions.
The removal process, while simple, might be unfamiliar to those used to traditional mascaras.
High price at over £30 for only 6ml, making it one of the more expensive mascaras on the market.

The Best Mascara for Mature Women

As we age, the needs of our skin and hair change, and our eyelashes are no exception. Thinning, breakage, and loss of volume are all common concerns, making it more important than ever to choose products that not only enhance our appearance but also care for our lashes in the long term.

The journey of finding the right mascara can be challenging. The market is flooded with options that promise dramatic effects, but often these come at the expense of lash health. Heavy, clumpy formulas can weigh down lashes, while harsh ingredients might cause irritation or even damage delicate hairs. This makes it crucial to seek out products that strike a balance—offering the desired volume and length while being gentle on your lashes.

Caring for your eyelashes goes beyond just the mascara you choose. It’s about choosing gentle, nourishing products into your daily routine, avoiding excessive rubbing or tugging when applying or removing makeup, and ensuring that your lashes are kept clean and moisturized. With the right care, your lashes can maintain their natural beauty and health, even as they change over time.

When selecting a mascara, it's worth considering not just the immediate results but also the long-term impact on your lashes. Look for formulas enriched with conditioning ingredients that promote lash strength and flexibility. Remember, your lashes are delicate, and they deserve the same thoughtful care that you give to the rest of yourskincare routine.

In a market full of promises, finding a mascara that truly meets these needs is a rare find. This makes is especially rewarding to find a product that gives you confidence every time you apply it, knowing it's enhancing your beauty while taking care of your lashes. Volumecare+ by Rumi Cosmetiques is one such product that has been developed with these considerations in mind, offering a balanced approach to lash care and enhancement.

Ultimately, the best mascara is one that aligns with your personal beauty philosophy—one that understands the importance of both appearance and care, especially as our needs evolve with age. Take the time to find what works best for you, and enjoy the confidence that comes with knowing you’re looking after yourself in the best way possible.